Drilling For A Social Media Strategy | FTI Journal

Indeed, one of the most significant benefits of information shared on social media is that it can reach users directly and almost immediately, unfiltered and uncolored by any media spin. The fact that users then will share this unadulterated information with their own networks means social media is the ultimate way to get ahead of the news and, in some cases, shape the tone of the ensuing coverage.

via Drilling For A Social Media Strategy | FTI Journal.